Comments on: The Virgin Brand in 2009 http://www.leepwbriggs.com/2009/01/01/virgin/ Sun, 27 Sep 2009 15:47:08 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Bruce http://www.leepwbriggs.com/2009/01/01/virgin/comment-page-1/#comment-17 Bruce Fri, 02 Jan 2009 09:31:35 +0000 http://www.leepwbriggs.com/thinking/?p=13#comment-17 An idea with huge possibilities...One of the recurring criticisms of Branson over the years has been to 'over expose' the brand in the media. His sometimes 'cheap' stunts, somehow palatable in Thatchers 80s soon paled and often irritated - hence your description of 'embarassing older uncle'. Is he destined to become modern day Colonel Sanders image? Does the brand stand up for itself without his face? It is testament to the strength of the Brand that is has established its current position. Don't fall into the same trap with this proposition. You could show the affect on youth culture and the all encompassing nature of the brand without actually mentioning it outside of the '...experience the World of Virgin' section. Get the target audience to buy into benefits before the revelation that is is all down to 'good old' Virgin. An idea with huge possibilities…One of the recurring criticisms of Branson over the years has been to ‘over expose’ the brand in the media. His sometimes ‘cheap’ stunts, somehow palatable in Thatchers 80s soon paled and often irritated – hence your description of ‘embarassing older uncle’. Is he destined to become modern day Colonel Sanders image? Does the brand stand up for itself without his face? It is testament to the strength of the Brand that is has established its current position. Don’t fall into the same trap with this proposition. You could show the affect on youth culture and the all encompassing nature of the brand without actually mentioning it outside of the ‘…experience the World of Virgin’ section. Get the target audience to buy into benefits before the revelation that is is all down to ‘good old’ Virgin.

]]> By: fubara http://www.leepwbriggs.com/2009/01/01/virgin/comment-page-1/#comment-18 fubara Fri, 02 Jan 2009 08:30:20 +0000 http://www.leepwbriggs.com/thinking/?p=13#comment-18 This is quality with a lot of legs.Dont know much about virgin brand and how much impact it must have made on millions of people. Your proposition is just so good it got me thinking about the brand. Well done! This is quality with a lot of legs.Dont know much about virgin brand and how much impact it must have made on millions of people. Your proposition is just so good it got me thinking about the brand.

Well done!

]]> By: Daniel Schutzsmith http://www.leepwbriggs.com/2009/01/01/virgin/comment-page-1/#comment-19 Daniel Schutzsmith Fri, 02 Jan 2009 02:48:39 +0000 http://www.leepwbriggs.com/thinking/?p=13#comment-19 Sounds brilliant! This site would be a great asset to the Virgin America brand specifically because, as I've seen first hand, most Americans don't really appreciate the innovation that Virgin has brought to the world. At least the don't appreciate it as much as Europe does. Good luck on this! Sounds brilliant! This site would be a great asset to the Virgin America brand specifically because, as I’ve seen first hand, most Americans don’t really appreciate the innovation that Virgin has brought to the world. At least the don’t appreciate it as much as Europe does.

Good luck on this!

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